Twilight Book Ad Campaign | Advertising

Interesting Australian Ad campaign. Social media inspired idea. I think its a pretty clever way to get the audience involved with marketing the product and totally cost effective! It's the first I've seen!

To promote the Twilight Book Saga in time with the launch of the new movie, US Sydney went around biting the necks of people in billboards and adshells around Sydney. There wasn’t a fashion model in Sydney safe from getting bitten.The trend took off in social media, with fans of Twilight sticking their own red dots on adshells to create vampire victims everywhere.

Advertising Agency: US, Sydney, Australia
Creative Director: Josh Moore
Art Director: Adrian Ely
Copywriter: Nigel Clark

(via I Believe in Advertising)

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