Posh M&M's

The new line, called M&M;’s Premiums, is about to be launched to “attract a young, fashion-conscious consumer to the product.” The launch campaign will appear product placement at New York Fashion Week next month.

So why are they different; what makes them better? Well they are made from an entirely different chocolate recipe and sport a speckled metallic skin instead of the bright colours that we are more used to. Apparently this also means there’s no crunch, just an exterior sheen.